The Wild Hunt

In pairs we were given the word 'Confidence' and the target audience of an 'Adventurous 45-65 year old Male'. As a result we created 'The Wild Hunt', a traditional Scotch Whisky. The campaign and brand included one flagship bottle (6 years matured), a limited edition bottle (15 years matured), series of posters which includes a GPS location of 'The Black Ram' cabin where the limited edition bottles would be given away on one day only.

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